Male Power pioneered the concept of “male lingerie,” a label coined by our visionary founder, Sam Baker. During the mid-1970s, when our company first opened for business, his ideas were original and audacious.

He embraced lifestyles that had yet to gain full acceptance, and identified a seemingly simple but rarely acknowledged truth – men, like women, want to look and feel sexy in their intimate wear. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. We continue to promote that joyous and liberating ideology.

Our philosophical foundation has remained exactly the same during the last 40 years. We empower men to look great in their underwear and feel great as well. We believe it is what’s underneath that really counts: strength, confidence, spirit, and power. A perfect fitting pair of trendy, sexy underwear can set the tone for a great day and an even better night. Every unique design is made to flatter the physique, give plenty of support and allow you to fully enjoy the experience of wearing your Male Power underwear.

We provide the modern male with an unparalleled selection of sexy underwear with exceptional value, quality and comfort. More than 55 unique collections and 300 distinct styles are ready to ship out from our warehouse in Long Island, New York – each is beautifully crafted and, collectively, they reflect the myriad tastes and desires of our customers. Years of experience and your feedback have allowed us to perfect our many and varied creations. Today we proudly offer more styles than any other underwear company. Quite simply, Male Power makes the finest men’s underwear in the world.

The satisfaction of our customers is always our top priority and we encourage you to share your feedback with us. We hope you will enjoy our products as much as we enjoy creating them.

Slip on a pair of Male Power underwear today and join the men’s underwear revolution.
You’ll become a customer for life!

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